TEN TIPS TO FILL OUT A GRAPHIC DESIGN BRIEF SUCCESSFULLY
1. Be ready to invest as much time in your answers as the questionnaire may require.
2. Do not leave questions in blank. Each of them has been included because they allow the designer to understand you needs and preferences. No matter how redundant something may appear to be, it is certainly important for the designer
3. Do not take anything for granted. Something that may be well known by you and the people who are related to your business, customer and market could not be known by the designer
4. Lack of details leads to generic designs: Colors, font styles, shapes and effects are important clues for the designer. Give your suggestions even If you are not sure about some subject, because there is no better way to know if something works or not for you than including it on a drafts. If the designer doesn't find any clue, he is forced to draw generic designs as he has no particular knowledge about your preferences.
Designing is a process, not an event. Do not expect
to receive your final logo at once. From initial drafts to the final logo,
there is a fine-tuning process, getting the draft closer to your expectations.
Great initial drafts have been ruined by further revisions, and modest
initial drafts turned out to be great final logos. The quality of the
information provided to the designer thrives the quality of the logo design.
7. Be clear: Please be sure your comments and suggestions are clear. Explain why things like you and why not, and give clues about how to refine the design. If you like very much a draft, you can still get a logo closer to your expectations by guiding the designer to refine it.
8. It isn't over until it's over. If you provide accurate feedback during the design process, there are very high possibilities that you get a design that fully satisfies you. When the design process is over, choose the draft that better meets your needs and "adopt" it.
Test the drafts: Do not only choose one design because
you like it. Ask your customers, friends, workmates their opinions on
it. When you need a Caterpillar, use a Caterpillar, not a Porsche.