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CASE
STUDY
AEROVIEW
INTERNATIONAL
Aeroview provides small, unmanned
airplanes that fly over farmland to record images that measure the amount
of water, fertilizer, and pesticide needed. By doing so, they help farmers
and golf course operators use less water and chemicals.
THE CHALLENGE
The main requirements to take
into account were:
- Target:
Farm operators, golf course managers
- Image to convey:
Contemporary, technical, enviromental
- Use of green to symbolize land/environment.
- Inclusion of a symbol of flight - probably a small aircraft - and a
symbol of green land.
BASIC CONCEPTS
The designers in charge of this project came up with these concepts:
Basic concept #1
Basic concept #2
Basic concept #3
Basic concept #4
Basic concept #5
CUSTOMER'S COMMENTS
He chose Basic concept #3, and suggested some modifications:
- To move the airplane up one level so that the light green bar is uninterrupted.
- To add a "cone" emanating from the plane so it appears to
be scannning the green bar
REVISION STAGE I
Revision #1
Revision #2
Revision #3
Revision #4
Revision #5
CUSTOMER'S COMMENTS
He chose revision #2, because of its symbol
as well as its bold, readable font. His suggestions for the upcoming revisions
were:
- To make the green in the symbol and the name a lighter shade –
more like grass.
- To change the tagline to read:
First in Unmanned Precision Monitoring
- Please add a small “TM”
symbol to the word AeroView™
REVISION STAGE II
Revision #1
Revision #2
Revision #3
Revision #4
Revision #5
CUSTOMER'S COMMENTS
He decided to go with revision
#2, without making use of the final stage.
FINAL COMMENTS
This case shows the way that our design process typically evolves from
a basic concept to a final design. It's clear the difference between the
creative stage and the correction stage.
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