Aeroview provides small, unmanned
airplanes that fly over farmland to record images that measure the amount
of water, fertilizer, and pesticide needed. By doing so, they help farmers
and golf course operators use less water and chemicals.
The main requirements to take
into account were:
Farm operators, golf course managers
- Image to convey:
Contemporary, technical, enviromental
- Use of green to symbolize land/environment.
- Inclusion of a symbol of flight - probably a small aircraft - and a
symbol of green land.
The designers in charge of this project came up with these concepts:
Basic concept #1
Basic concept #2
Basic concept #3
Basic concept #4
Basic concept #5
He chose Basic concept #3, and suggested some modifications:
- To move the airplane up one level so that the light green bar is uninterrupted.
- To add a "cone" emanating from the plane so it appears to
be scannning the green bar
REVISION STAGE I
He chose revision #2, because of its symbol
as well as its bold, readable font. His suggestions for the upcoming revisions
- To make the green in the symbol and the name a lighter shade
more like grass.
- To change the tagline to read:
First in Unmanned Precision Monitoring
- Please add a small TM
symbol to the word AeroView
REVISION STAGE II
He decided to go with revision
#2, without making use of the final stage.
This case shows the way that our design process typically evolves from
a basic concept to a final design. It's clear the difference between the
creative stage and the correction stage.
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