CASE STUDY

NANOVATION TECHNOLOGIES

Nanovation Technologies (NT) provides high technology products based on integrated wafer designs. Its core business is high speed switching integrated circuits, used in the telecommunication field mostly.

Its market is the telecommunication industry, and its potential customers are the Fortune 500's tech companies. They were looking for a high tech feel to our logo with some variants for specific purposes. IE. Black and white version, vector based for scaling, bit mapped for web, banners, etc


THE CHALLENGE

The main requirements to take into account were:

- Target: Corporate telecommunications market
- Image to convey: Sophisticated - Contemporary - Futurist


FIRST LOGO CONCEPTS


After briefing NT's requirements, designers started working on possible logo concepts. They soon later delivered this sequence of concepts:

Initial concept #1

CUSTOMER'S COMMENTS

He was very pleased with the initial concept #3, and suggested some modifications:

- Text size and positioning
- Symbol positioning
- Add something over the text or under of your choice to "spice" it up.


REVISION STAGE I

After receiving the customer's feedback, it began to be clear which design patterns were preferred so it was a matter of getting deeper in them:

Revision #1

CUSTOMER'S COMMENTS

"We have a winner. I like option 4 for my logo."


FINAL COMMENTS

In this case, "the winner" came up from the very beginning of the design process. It often happens, but not always. A good design is the result of the designer's creativity and customer's capability to communicate his needs. Our design process' goal is to help them mingle to generate a distinctive design.