WHICH DRAFT SHOULD I CHOOSE?

Many people find very difficult to choose between 2 or more drafts the one that's going to be their company's logo.

Below, you'll find some clues to choose your final logo:

1. Test each design. Ask your customers and workmates their opinions on each design. For instance, you can set up on-line polls on your site, or offer your customers receive a present by filling out a survey. It's incredible how quickly you'll find a trend among their opinions.

2. Try to see what your customers will watch. When people are involved in the design process, they tend to pay excesive attention to aspects of the design that are hardly regarded by customers. Watch the whole thing, look for balance. Nor a color, a font face or a shape will make your logo extraordinary by itself.

3. Businesss logo means business, not passions. Many people want to include their favourite landmark, place, fish or bridge in their logo. What is meaningful for you, maybe means nothing for your customers.

4. On paper, and..?. Although it should have been considered by the designer, some designs are easier to apply on different surfaces. If you plan to embroider your logo on shirts, plot it on your car and print it with an ink jet printer, be sure that your logo allows you to do it.

5. Ford isn't just a blue oval. Develop a brand is much more than having a logo designed. When you look at a Fortune 100 company's logo, you're watching millons of dollars invested in making their brands meaningful. Actually, if you look at most of those companies' logos, you'll realise there are very simple and on many ocassions, they are primitive. A draft can't communicate all the things you want your customers to know about your company, as a well-marketed company's logo can do.