LOGO DESIGN & GRAPHIC DESIGN GLOSSARY

We want to provide you with the most comprehensive information about the concepts related to logos and graphic design.

| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

C

Callout: an explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration.

Camera-ready copy: final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.

Cap height: in typography, the distance from the baseline to the top of the capital letters.

Caption: an identification (title) for an illustration, usually a brief phrase. The caption should also support the other content.

Character: any letter, figure, punctuation, symbol or space

Clip art: ready-made artwork sold or distributed for clipping and pasting into publications. Available in hard-copy books, and in electronic form, as files on disk.

 

Color separation: the process of creating separate negatives and plates for each color of ink (cyan, magenta, yellow, and black) that will be used in the publication.

Color spacing: the addition of spaces to congested areas of words or word spacing to achieve a more pleasing appearance after the line has been set normally.

Column gutter: the space between columns of type.

Comprehensive layout (comp): a blueprint of the publication, showing exactly how the type will be set and positioned, and the treatment, sizing, and placement of illustrations on the page.

 

Condensed font: a font in which the set-widths of the characters is narrower than in the standard typeface. (Note: not the inter-character space -- that is accomplished through tracking).

Continuous tone: artwork that contains gradations of gray, as opposed to black-and-white line art. Photographs and some drawings, like charcoal or watercolor, require treatment as continuous-tone art.

Copy: generally refers to text -- typewritten pages, word-processing files, typeset galleys or pages -- although sometimes refers to all source materials (text and graphics) used in a publication.

Copyfitting: the fitting of a variable amount of copy within a specific and fixed amount of space.

Counter: in typography, an enclosed area within a letter, in uppercase, lowercase, and numeric letterforms.

Crop marks: on a mechanical, horizontal and vertical lines that indicate the edge of the printed piece.

Cropping: for artwork, cutting out the extraneous parts of an image, usually a photograph.

Cutlines: explanatory text, usually full sentences, that provides information about illustrations. Cutlines are sometimes called captions or legends; not to be confused with title-captions, which are headings for the illustration, or key-legends, which are part of the artwork.