LOGO DESIGN & GRAPHIC DESIGN GLOSSARY

We want to provide you with the most comprehensive information about the concepts related to logos and graphic design.

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E

Egyptian type: originally, from 1815 on, bold face with heavy slabs or square serifs.

Em space: a space as wide as the point size of the types. This measurement is relative; in 12-point type an em space is 12 points wide, but in 24-point type an em space is 24 points wide.

Emboss: Embossing a graphic image adds dimension to it by making the image appear as if it were carved as a projection from a flat background.

En space: a space half as wide as the type is high (half an em space)

Export: Exporting allows the user to save the file in another format to be opened in other programs.

 

Expanded (font): a font in which the set widths of the characters are wider than in the standard typeface. (Note: not the intercharacter space -- that is accomplished through letterspacing -- but the characters themselves).

Extended type: typefaces that are wide horizontally -- Hellenic, Latin Wide, Egyptian Expanded, Microgramma Extended, etc.