LOGO DESIGN & GRAPHIC DESIGN GLOSSARY

We want to provide you with the most comprehensive information about the concepts related to logos and graphic design.

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F

Facing pages: in a double-sided document, the two pages that appear as a spread when the publication is opened.

Feather: to insert small amounts of additional leading between lines, paragraphs, and before and after headings in order to equalize the baselines of columns on a page.

Flash: Vector graphic animation software developed by Macromedia that creates browser-independent graphics (graphics that look the same across all browsers). An advantage of Flash animation is that their download time are relatively fast.

Folio: a page number, often set with running headers or footers.

 

Font: a set of characters in a specific typeface, at a specific point size, and in a specific style. "12-point Times Bold" is a font -- the typeface Times, at 12-point size, in the bold style. Hence "12-point Times Italic" and "10-point Times Bold" are separate fonts.

Four-color process:The printing process that reproduces colors by combining, cyan, magenta, yellow and black. If you look through a magnifying glass, you'll see that the printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or just close to each other, depending on the color and tonal values wanted.