LOGO DESIGN & GRAPHIC DESIGN GLOSSARY

We want to provide you with the most comprehensive information about the concepts related to logos and graphic design.

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G

Galleys: in traditional publishing, the type set in long columns, not laid out on a page. In desktop publishing, galleys can be printed out using a page-assembly program, for proofreading and copyfitting purposes.

GIF: (Graphic Interchange format) GIF images display up to 256 colors. GIF images generally have very small file sizes and are the most widely used graphic format on the web. The low quality resulting from compression makes them unsuitable for professional printing.

Gradient: A function in graphic software that allows the user to fill an object/image with a smooth transition of colors, for example a dark blue, gradually becoming lighter or red, gradually becoming orange, then yellow.

Greeked text: in page-assembly programs, text that appears as gray bars approximating the lines of type rather than actual characters. This speeds up the amount of time it takes to draw images on the screen.

Graphic design:Visual representation of an idea or concept. The term is used as a collective name for all activities relating to visual design, including web design, logo design etc.

Gray-scale image: a "deep" bitmap that records with each dot its gray-scale level. The impression of greenness is a function of the size of the dot; a group of large dots looks dark and a group of small dots looks light.

Gutter: In double-sided documents, the combination of the inside margins of facing pages; the gutter should be wide enough to accommodate binding.