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LOGO
DESIGN & GRAPHIC DESIGN GLOSSARY
We want to provide you with the most comprehensive information about the
concepts related to logos and graphic design.
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T
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- Tabloid-sized
page: a
page that measures 11" x 17" -- most often used in portrait
orientation for newspapers. Not to be confused with an 11" x 17"
spread, which is made up of two letter-sized pages.
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- Tags:
for style sheets, delimited sets of characters embedded in the text
or internally coded. Tags apply to paragraphs (text terminated with
a hard return -- this includes titles and headings) and indicate the
function of paragraphs. The actual type specification depends
on the style sheet that is associated with the tag.
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- Template:
in page design, a file with an associated style sheet and all
standing and serial elements in place on a master or base page, used
for publication following the same design.
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Text wrap: the spatial relationship between blocks of text
and graphics, or between two blocks of text. A text wrap may be rectangular
(most commonly), irregular, or arbitrary.
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- Thumbnails:
miniature pictures sketched as first design ideas, like thinking on
paper (or on screen).
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- TIFF (Tagged
Image File Format): for digital gray-scale halftones, a device-independent
graphics file format. TIFF files can be used on IBM/compatible or Macintosh
computers, and may be output to PostScript printers.
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- Tiling (tile):
printing a page layout in sections with overlapping edges so
that the pieces can be pasted together.
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- Tombstoning:
in multicolumn publications, when two or more headings in the same horizontal
position on the page.
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Track: in typography, to reduce space
uniformly between all characters in a line. As opposed to kerning, which
is the variable reduction of space between specific characters.
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Type alignment: the distribution of
white space in a line of type where the characters at their normal set
width do not fill the entire line length exactly. Type maybe aligned
left, right, centered, or right-justified.
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Typeface: the set of characters created
by a type designer, including uppercase and lowercase alphabetical characters,
numbers, punctuation, and special characters. A single typeface contains
many fonts, at different sizes and styles.
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- Type families:
a group of typefaces of the same basic design but with different weights
and proportions.
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