Ars Logo Design
Design process Logo samples designed by ALD Logo packages Logo design Guarantee Logo design Faq
How to order Customer testimonials Study cases Logo gallery Featured articles


We want to provide you with the most comprehensive information about the concepts related to logos and graphic design.

| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |


Banner: the title of a periodical, which appears on the cover of the magazine and on the first page of the newsletter. It contains the name of the publication and serial information, date, volume, number .

Baseline: in typography, the imaginary horizontal line upon which the main body of the letters sits. Rounded letters actually dip slightly below the baseline to give optical balance.

Bevel: Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges.

Bit-mapped (mode):
the Paint graphics mode describes an image made of pixels where the pixel is either on (black) or off (white).

Black (font): a font that has more weight than the bold version of a typeface.

Bleed: an element that extends to the edge of the page. To print a bleed, the publication is printed on oversized paper which is trimmed.

Block quote: a long quotation -- four or more lines -- within body text, that is set apart in order to clearly distinguish the author's words from the words that the author is quoting.

Body type: roman -- normal, plain, or book -- type used for long passages of text, such a stories in a newsletter, magazine, or chapters in a book. Generally sized from 9 point to 14 point.

Byline: in newsletter/magazine layout, a credit line for the author of an article.

Company profile Logo design services Contact us Customer´s extranet Graphic design glossary Resources Diseño de logos